3 Do’s and Don’ts When Creating Your Signature Product by Vision Coach Alicia George

How long have you been knowing that you have a great product idea that you could bring to the market? How long have you known that your idea could be a possible solution to a problem or fill a void? Maybe you’ve known for weeks, months or maybe even years but you’ve allowed distractions or fear to stop you from moving forward. Well, I can definitely relate because I had been working in the beauty industry for about 15 years before I decided to launch my signature product.

I would go in to work, day in and day out, inhaling these chemicals from the nail polishes and at the end of the day I would wonder why I had this nauseous feeling. It took me a minute to realize that it was the fumes that were making me nauseous everyday. Once I figured out that the nail polishes were making me sick, I wondered if there were nail polishes that did not have all of the chemicals and fumes that caused this nauseous feeling. I would go through the daily rituals of being at the nail shop, inhaling all of these chemicals and then wondering if this was what my life had come to. I knew that there had to be a better way. I started to look at some alternatives because I was once a vegetarian for many years. I thought about how I could make my nails become vegetarian. So I did some research and found a company to fulfil my vision in 2010.

I launched my signature product called Tropical Treats Nail Polish after finally believing in myself and realizing that other people were waiting on my solution. I was so proud of myself because not only were they vegan, I went to my roots of the Caribbean and chose fruits and flowers as names for each polish making them an all around, natural concept. Always remember that when creating a product, you are creating a product as a solution to someone else’s needs or to solve a problem.

So let’s be real. You have watched others create and launch a product and you have stood by wishing it was your turn, right? Well now is the time for you to step out and make it your turn. It’s time to release all of your fears and distractions. It’s time to arm yourself with the right tools and knowledge that will place you amongst those who can sit back and watch the sales and the revenue build. It is your time so let’s make it happen.

Your dream does not have to pass you by. Wake up and let's discover the 3 Do’s and Don’ts that you would need to be aware of when creating your signature product. They will be a roadmap to take you from Start to Finish of your signature product.